Founded in early 2009, Plum Crazy assists clients and progressing their business interests. Whether strategic planning or an isolated product or departmental project, Plum Crazy executes, and advancement takes place.
The company focuses on business improvement in the areas of:
INTELLECTUAL PROPERTY (IP)
Don’t get intimidated here. Use IP as a business tool. Establish an IP Strategy. Think of your IP as a business fundamental rather than a complicated Legal issue. Copyrights, Trademarks, Patents, Trade Secrets, and Royalties. Lease value through Licensing to partnering businesses.
INNOVATION
Dream. Do It Differently. Think. Think hard. Question. Create. Throw it at the Wall. Study. Question. Vest. Risk. Tinker and Fiddle. Re-think. Walk the Green Talk. Package. Execute. Play. Re-dream.
BUSINESS DEVELOPMENT(S)
Start-up to Fortune 500 basics. Product vs. Functional segmenting and structuring.
Strategic business planning via Long Range Predicting Process.
The commercial, operational, people and financial buckets.
“OPs” - Operations management: this is the profit well. Efficiency through Pareto,
Simplifying, Noise Reduction, and Expert Focus.
Financial Studying - detailed & accurate modeling; rigorous analysis.
NEW PRODUCT DEVELOPMENT
“MAP” - Materials, Applied design, and Process. Open Issues and Timeline discipline.
Decision milestones. Navigate the IP and establish a proprietary advantage. Cost builds.
Prototyping and Manufacturing Processes. Supply chain. Capacity planning.
The World belongs to the Energetic.
Plum Crazy is about rolling up the sleeves, no game-playing complexity, and back-to-the basics. Fun success is about creativity, focus, smarts, and hard work that you enjoy doing.
“So you think that money is the root of all evil?
Have you ever asked what is the root of money? Money is a tool of exchange,
which can't exist unless there are goods produced and men able to produce them.
Money is the material shape of the principle that men who wish to deal with one another
must deal by trade and give value for value. Money is not the tool of the moochers,
who claim your product by tears, or of the looters, who take it from you by force.
Money is made possible only by the men who produce. Is this what you consider evil?”
- Ayn Rand’s Atlas Shrugged
